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Lecture 1: Marketing Management Part- 1


Lecture 2: Marketing Management Part- 2


Lecture 3: Marketing Management Part- 3


Lecture 4: Marketing Management Part- 4


Lecture 5: Marketing Management Part- 5


Lecture 6: Marketing Management Part- 6


Lecture 7: Marketing Management Part- 7


Published    05-Dec-2017      Bilingual


  Study Khazana delivers CBSE Class 12th Business studies, seven video lectures on Marketing Management with complete solutions using sample paper based on NCERT Syllabus. This chapter covers the following topic to make students understand the topic and covers the whole chapter with all the question and answers.  


  Markets know as a group or a set of actual buyers of any product or service. Marketing Management involves all functions of marketing to help the management to grow in the market. It is the process of planning, organizing, controlling and directing the activities of marketing to achieve its goals and provide goods and services to the customers to fulfill and satisfy their needs. Planning plays a vital role in organizing any business, planning helps to grow and promote business to control and achieve goals.   In this chapter, we also talk about 4P’s of marketing that is Product, Price, Place and Promotion without this marketing management is incomplete.  
  • Marketing - concept and functions. 
  • Marketing management philosophies. 
  • Marketing Mix - concept 
  • Product - concept, branding, labeling and packaging
  • Price - factors determining price. 
  • Physical distribution- concept, channels of distribution: types, choice of channels. 
  • Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling - concept and qualities of a good salesman, sales promotion - concept and techniques, public relations - concept and role.   


      These video lectures will make the subject easy for students. The free lecture is available as a demo. We provide mock exams after completion of the full course. These lectures are recording of the live session taken. It will include question and answers of the students undertaken during the class. CBSE Class 12th previous question papers and sample papers are also given to the students for practice. Video Lectures classes are taken by Study Khazana’s best faculties. Video lectures contain examples and formulas related to different topics. We have doubt sessions on YouTube related to students queries asked on WhatsApp. These classes are based on NCERT Syllabus. We offer pen drives and online-offline study mode to the students. We also have Android and IOS Study Khazana mobile app for helping students to study anywhere at any time.

Sameer Bhatia

Phone: 88********36 Email: ca.********
Address: Institute:

About Us

Hello Friends!, I am a faculty for study khazana. Throughout my session I will make your accounts and BSt very interesting for you. We will work together to achieve the highest score. With me your result will surely be record high.My lectures are for all Hindi and English medium student.


STUDY KHAZANA is an e-treasure of knowledge and education with one aim of upbringing the level of education all over the India. In the journey of more than 25 years with 150 centers across the India we discovered that many student are out of the reach of proper education due to poverty.

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